One mark, two fonts, one highlighter. Then stop.
Molit is short for money literacy. The name is said MO-lit. The period at the end of the wordmark isn't decoration; it's the whole attitude. Say the number. Full stop.
What the mark is
An M drawn as one line: down, up, then up further, ending on a dot. Money, a line going somewhere, and a full stop, in one stroke. No tile by default; the tile exists only for app icons.
Rules
- Ink on paper. Lime on ink. Bare by default; the tile is for app icons only.
- Never rotate, outline, gradient, or shadow the mark.
- Lockup: mark = 1.15× the letter height, centred on the letters; gap = the width of the period; clear space = one letter height.
- Minimum size 16px. It survives as a favicon; that's the test.
- The wordmark is “Molit.” with a capital M, and always ends with a period.
Background. Warm, not white. Everything sits on it.
Text, marks, bars. Near-black, never pure.
The highlighter. One accent. Used for emphasis, the mark tile, and the period.
Lime on paper when it must be read as text or a hover state.
Only for “you spent more”. Never decorative.
Eyebrows, hints, secondary labels.
Charts use a single hue (ink) because the job is magnitude, not identity. Red appears in exactly one place: when this month is more than last month. If you want a second accent, you want a different brand.
Aa
You haven't.
Bold at −4% tracking for headlines, regular for body. A neutral grotesk, a touch heavier than most. One family does everything, so the product never looks like it's trying.
Rs 48,200
2026-09-01 · 63 expenses
Every amount, date, and count is set in mono with tabular figures. Money is data; it should look like data. Also used for eyebrows and commands like login.
Brutally honest is a tone, not an excuse.
Say the number.
“You spent Rs 48,200.” Not “Your spending this month was a bit above average.”
Short sentences. Full stops.
The period is the brand. Nothing trails off, nothing hedges.
Honest, not harsh.
We tell the truth about the number, never judge the person. “That’s it.” not “Yikes.”
No exclamation marks. No emoji rain.
Enthusiasm is cheap. Accuracy isn’t.
Admit the obvious.
“You could do this in Notes. You haven’t.” Saying the quiet part builds trust.
Small idea, said plainly.
We don’t call ourselves a platform, an assistant, or a revolution. We’re a number and a note.
September is over. You spent Rs 48,200 across 63 expenses. That's about Rs 1,607 a day. 12% more than August. That's it. That's the app.
🎉 Great job this month!! 🎉 Your spending journey is looking amazing 🚀 Here are some AI-powered insights to help you crush your goals 💪
- Money literacy. Full stop.
- You could do this in Notes. You haven't.
- Text it. Forget it. Know it on the 1st.
- Just the number.
- A small idea that intends to get bigger.
- That's it. That's the app.